How To: Create A Badass Brand Voice
Thanks for being here today! Every week I post resource information about a collection of useful topics to help you strategize and grow your empires. Last week I shared An Inside Look Of My Brand Manual and this week I'm talking about How To Create A Badass Brand Voice.
In your day to day life, you have a unique way of communicating with your friends and family that just comes naturally to you. I'm sure you've been able to acquire these relationships because these people in your life have grown to like and trust you. From their perspective, you're someone they can relate to, go shopping at target with, connect over memes or maybe even send ugly snap chat photos to.
Building a strong connection with your audience so that they know, like and trust you is vital in order to build a strong brand. In order to grow an audience and acquire high quality, loyal clients, a strong brand voice is key. Which I'm sure that's what you really want, right?!
So, what is a "brand voice"?
Your brand voice is the way you express yourself and connect with your peeps - and it needs to be consistent. Your brand voice also expresses who you are and what you value as a business - which ultimately is what sets you apart from your competition.
The reason brands create an individual brand voice is because in general people like to feel like they're buying from a person, not a machine - it's science.
Now, okay... This is totally not something I want you to stress about on day one of starting your business. Trust, over time as you grow into your brand you'll expand your awareness of who your audience is and how you can best relate to them.
Making sure your brand stands out and is remembered doesn't just happen overnight, it requires focus and intention.
You can relate to your audience through blog posts, social media, through playful writing in your descriptions on your website, email newsletters, client communication, speaking presentations, youtube channel, website content, or in responding to comments on blog posts, social media, etc.
Being authentic with your brand voice is essential to your success. This means being true to yourself and sharing your story.
Honestly, I'm a busy woman. I don't have a lot of time to read many extra emails. There's only been a couple brands that I actually connected with because they were so dang good at telling their story and had such a clear brand voice. Because of this, I always try to find the time in my day to read their emails, and sign up for their webinars.
One of my absolute favorites is Emily Williams of I Heart My Life. She's a life + success coach. She stood out amongst all the other life coaches out there based on how she told her story. She basically ditched everything here in the USA to move to London. She talked about how she was broke, and struggled - it wasn't an easy road living for her dream in London.
I was like, wait a minute! That's what I did too! After I finished design school, I left everything behind to move to London. It also was a struggle for me to live for my dream. In fact, it was a lonely experience most of the time. So Emily pulled at my heart strings because I felt like someone else completely understood my story too.
If you're unsure of how to tell your story, here's three possibilities to guide you in finding how to communicate with your audience:
- The Sage is a recognized expert in their field. They have something external to credential themselves: a proven track record, an advanced degree, a bestselling book, a successful career or business, etc. This person speaks with the voice of authority.
The Sherpa is the trusted guide. They have been through it all and comes back to show the way. They've made mistakes but learned from them. They can help you avoid the most common ones. They speak with the voice of confidence and empathy.
The Struggler is the fellow traveler. They haven't arrived; this person is in the process. They report on their adventures—and misadventures. They take you along on their journey. This person speaks with the voice of transparency.
Which one of these roles are you?
These roles can change, of course. For example, Emily Williams started out as The Struggler, then became a Sherpa, and is now a Sage.
So think about which of these roles best describe the way you interact with your audience. Think about how you can create your brand voice in a way that reflects the role you connect with the most. Focus on the way you can best serve your audience, and make sure that your brand voice reflects the role that you have in their lives.
Keep practicing and creating content. Be true to yourself, and your story. Focus on truly connecting with the right audience, instead of just everyone.
"If you're trying to talk to everybody, you're talking to nobody."
- Marie Forleo
If you're looking to develop more than just your brand voice, but also would like to develop your brand vision and purpose then I'd love to help. Building a brand that gets noticed is a lot of work, but you don't have to go it alone like I did. That's why I'm here to help you! Let's get clear with your message and see how things radically change for you. Whether you are trying to appear more professional or increase sales, I can help you with the design, branding, and photography to up-level your business and achieve your goals.
P.S. This is the start of something incredible for you! Can you feel it?!