the scale to success bundle

CREATIVE CEO ACADEMY

The Pricing Lab, The Contract Lab, The Booked & Profitable Photographer, and From Burnout to Boss joined together to help you find, get and keep your dream clients and take your photography business to the next-level!

Copywriting for Entrepreneurs

Ready to sell, scale, and level up

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt wisi enim ad minim veniam, quis nostrud exerci tation. Based in New York City & Los Angeles, available for travel.

what we do

what if i told you that...

Committing just 8 hours of your time means you can:

let's be real.

wouldn't it be amazing to...

Stop wondering how to make consistent money in your business with your ideal clients

Stop stressing over pricing your licensing and usage rates, and feel more confident.
 
Make more money than you ever thought was possible while doing less work i.e. work with 1 big client instead of 10 little ones.

Demolish your imposter syndrome because you have legit contracts to send to your new exciting deals with big brands or your dream clients.

Be far less overwhelmed and have a better work/life balance instead of feeling burnt out constantly.
 
Know exactly what steps to take to find, get and keep your dream clients.

Feel confident in taking on bigger budget projects.
 
Know all the best practices and do's and don'ts of working with brands.

Retain long term relationships with your dream clients that respect you, your time and your work.

Have systems set up in your business to bring in more dependable and reliable income without constantly guessing and doubting yourself.

learn exactly how to find and reach out to the targeted decision makers at the brands you want to work with, know exactly what to say and how to handle intro calls with them, as well as how to price your offerings and know exactly what your contracts with clients, freelancers, and business partnerships should include to help you grow a legit and profitable business, all broken down for you into simple and easy to follow steps.

By someone who’s learned a lot through years of trial and error. Someone who knows what works and what doesn't and has gained loads of knowledge from learning on their feet in the photography industry.

i've created photo + motion for:

I'VE CREATED PHOTO + MOTION FOR:

the course results

This courses was one of the better photography courses I’ve taken! It's a game changer for any photographer looking to work with brands. I actually watched it all the way through twice, and I’m already referencing it a lot for my business. There is a plethora of information about finding clients, how to pitch to them, and how to handle the initial calls and interactions.

I also really value the licensing section, as this seems to be a very gate-kept, confusing area of commercial photography. Kelly’s approach was laid out in a simple way that I feel will be easier for both me and clients to work with. Overall, I definitely suggest this course for anyone that is looking to take their commercial photography business to the next level!

- Katy

"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.

I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan. 

- monique, model

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So are you...

Wondering why you're not attracting your ideal clients to your business?

Wondering how you can start attracting more clients so you can go full-time in your photography business?

Desiring to work with brands with bigger budgets in the $5,000-$20,000+ range. i.e. working with 1 big client instead of hustling for 10 little ones.

Overwhelmed and/or embarrassed for guessing when it comes to licensing and usage rates and setting your pricing?

Feeling overwhelmed and burnt out from working constantly and wearing all of the hats in your business?  

Confused when it comes to pricing your offerings?

Constantly wondering if you're undercharging?

Feeling less than totally confident with the process of sending contracts to your dream clients? 

Feeling nervous about the idea of entering into a business partnership or hiring freelancers to grow your business.

Not sure how to guide client calls confidently and ask the right questions?


if so, then keep reading...

Feel confident with taking on bigger budget projects and ACTUALLY working with your dream clients consistently.

Stop wondering if you're undervaluing your work

Finally feel confident when pricing for licensing and usages rates

Raise your rates with confidence so you can work less and make more

Have a streamlined and easy process for pricing new clients so they will book you FAST.

Finally feel confident when sending your contract to your dream clients.

Hire your dream team and hustle less while working with bigger budgets in the $5,000-$20,000+ range.

Invest in better equipment to help you create even better work or work out of your dream photography studio

Feel LEGIT and solid in your business and pursue your dreams with more momentum and confidence.




how would it feel to...

the course results

I must admit, I was hesitant at first to purchase a course especially while on a budget. These days you’re never really sure what you’re signing yourself up for. I decided to give it a shot and signed up for The Bundle. As someone who’s been working freelance for a while, but have not been able to do it full time, I was curious to learn specifically (in my field of passion) what steps I could take to strengthen my future as a small business. I took the courses back to back and the information I learned in each of the courses were invaluable. I hope to learn more from Kelly and am so thankful to have come across her content. Yes money spent, but money spent well for your own future and no one else’s. Thank you again. 

- MJ

"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.

I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan. 

- monique, model

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I can confidently say that I know all the steps to help you gain confidence AND momentum in your photography business. If you're willing to commit 8 hours to learn what I have to teach you in this course bundle, I promise it will be worth it for your business and your life!

In this course I'm sharing how I was able to go from being a struggling server/bartender for 13 years to running a 6-figure photography business where I've created for Sephora, Target, Ulta, CVS, Neiman Marcus, and Nordstrom brands, among many other beauty, fashion, and lifestyle companies.

it's possible to finally take your biz to the next-level

THE scale to success bundle

The Pricing Lab, The Contract Lab, The Booked & Profitable Photographer, and From Burnout to Boss joined together to help you find, get and keep your dream clients and take your photography business to the next-level!

introducing

the course results

I finished the course all in one day after signing up, and it's already been a huge eye opener! I'll be referring back to it over and over again. The information Kelly shares is exactly the gate-kept things that go unspoken, and I'm so grateful she's sharing it. This course is jam packed with priceless information that's beautifully organized, allowing it to be shorter and ultimately easier to navigate and reference. I invest a lot in my education and have heard from a handful of different educators, and Kelly's approach is by far the most streamlined I've encountered.

- Renata

"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.

I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan. 

- monique, model

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How To Accurately Set Your Day Rate and Rush/Weekend Hourly Rates

Simple Strategies For Pricing For Licensing and Usage

How To Charge For Production and Post Production Time

The Easiest and Effortless Ways To Collect Payments From Clients

Everything A Highly Effective Pricing Proposal Should Include

How To Create A Pricing Proposal That Gets The Client To Book FAST

How To Leverage Licensing And Usage Costs To Your Advantage

How To Raise Your Pricing Successfully WITHOUT Losing Clients and Not Turn Off New Clients

How To Overcome Pricing Objections Gracefully With Done-for-you Emails With Exactly What To Say

How To Navigate Different Client's Budgets

How To Set Up Long Term Retainer Relationships That Help You To THRIVE

Top 3 Secret Pricing Strategies To Help You Create Long Term Success In Your Business

EVERYTHING YOU'LL LEARN

Everything I teach in the course is all from experience, so I know what works and what doesn’t from learning on my feet through years of trial and error. This is your opportunity to start living the life of a successful creative CEO.

The importance of setting up an LLC

Tips for hiring your freelance team

5 steps to getting set up legally as a photographer

How to open a business bank account

The pros + cons of being in a business partnership

The types of insurance you'll need

Top tips for business partnerships

Building your team and finding your people

Overview of a Business Partnership Contract Agreement *Total Value $500+

Overview of a Client Contract + Retainer Contract Agreement *Total Value $500+

Overview of an Independent Contractor Contract Agreement *Total Value $500+

Overview of a Partnership Dissolution Contract Agreement *Total Value $500+

How to discover your profitable niche

Knowing who you are marketing to

Understanding your branding and your clients

How to build a strong portfolio

How to put together a powerful and intentional test shoot

Social media marketing

How to discover your Unique Selling Proposition

Building your professional website

Highly effective website examples

Aligning your website and social media feed

Client turn offs and website mistakes to avoid

SEO optimization

How to make a map of an ideal client experience

What your welcome pack should include

Questions to ask on intro calls with the potential client

Structuring our your offerings and packages

Creating space for add-ons and upsells

Scheduling the kick off call

Questions to ask on approval calls before the shoot

Putting together a professional call sheet

Outsourcing tips

Best practices when working with brands

How to under promise and over deliver

Staying organized

Where to find and get clients

Promoting your portfolio in photographer directories

Your outreach and pitching strategy

How to find the decision markers email addresses

Common mistakes when pitching

The perfect pitch script

The perfect follow up script

Outreach productivity hack

Knowing your numbers inn order to scale profits

Goal setting and money mindset

Invoicing and payment system automation

Tracking your income, profits, expenses and mileage

How to save your 30% freelancer tax the easy way

How to make sure the client respects you, your time and your work

What to include in your welcome pack

How to set business hours

Dealing with low-budget project requests, ghosting &/or rejection of your service

How to handle rushed timelines

How to handle pushy clients

how to handle reshoot & refund requests

How to handle requests for RAW or PSD files

How to handle negative feedback

Client red flags to watch out for

Productivity hacks and boundaries

the course results

The course itself is detailed and straightforward, with many practices that I think all creative entrepreneurs should implement in their lives. Just going through the course has already shifted my mindset. As someone who is struggling to make the leap to being a full-time creative, the course has helped me to devise a concrete game plan to make that goal achievable.

- Jessi - Los Angeles

"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.

I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan. 

- monique, model

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THE SCALE TO SUCCESS BUNDLE

includes all the templates, tools and resources you need to take your photo biz to the next level.

What's included

is it right for you?

This course is for you if...

You are a commercial, product, beauty, fashion or lifestyle photographer.

You have no idea how to make consistent income in your photography business.

You have no idea what professional photographers actually charge, and you constantly wonder if you're undercharging.

You’re tired and embarrassed of guessing when it comes to licensing and usage fees, and setting your own professional pricing.

You’ve landed your first few jobs and now you want to kick things up a notch and go full time into photography.

You feel like you’re stuck in a rut of working constantly but not getting anywhere near your goals.

Professional contracts overwhelm you, and you're not sure what your contract should include.

You’re tired of hustling non-stop for a lot of small budget clients, and want to grow your team so you can take on bigger budgets in the $5,000-$20,000+ range. 

you're in the right place!

the course results

From someone who is coming from Jamaica 🇯🇲 and clueless about how the commercial/advertising industry works here. Your courses gave me the confidence to step into the U.S. space. Additionally, you helped me to understand my value, and worth. Your content was very relatable and I love how clear you were and cut straight to the point! I am truly grateful to you! Your course was just in time!!!

- Nicholas 

"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.

I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan. 

- monique, model

NEXT →

this course will take you to the next level.

WANT IN?

$999

tangible

results:

Clarity on your profitable niche and how to market yourself to your ideal clients, and where to reach them

A Professional and effective website that attracts your ideal clients consistently

A highly effective client acquisition system that brings in consistent and exciting work with your dream clients

The confidence with knowing exactly what your pricing is and how to send a highly effective pricing proposal to your ideal clients so they act FAST.

Boss energy with pricing effectively for licensing and usage.

More confidence on phone calls with new clients and know exactly what questions to ask them, and how to guide the conversation.

A serious plan for how to raise your pricing successfully without losing clients, with done-for-you emails.

Confidence with knowing how to effectively respond to pricing objections.

Successful strategies to set up long-term retainer relationships with your ideal clients for the long term.

Downloadable done-for-you contracts saving you $2,000+

The confidence and security with knowing exactly what your contracts should include.

Boss energy with hiring freelancers to grow your business and take on bigger budgets in the $5,000-$20,000+ range. 

More confidence with entering into a business partnership and knowing exactly what to do to set one up.

A serious plan for how to set up your business to be legit with an LLC, insurance, contracts, and a team. 

the course results

"Kelly really does a clear job at guiding you through the 'not so discussed' aspects of the photography world by providing resources and tools for you to enhance your business - and even more so yourself."

- José - Costa  Mesa

"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.

I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan. 

- monique, model

NEXT →

so, IF YOu'RE READY TO:

Stop wondering if you're undervaluing your work

Feel more confident when pricing for licensing and usages rates

Feel confident with taking on bigger budget projects and ACTUALLY working with your dream clients.

Feel LEGIT and solid in your business and pursue your dreams with more momentum and confidence.

Stop feeling imposter syndrome or overwhelmed during onboarding with new clients.

Finally feel confident when sending your contract to your dream clients.

Hire your dream team and hustle less while working with bigger budgets in the $5,000-$20,000+ range.

Raise your rates with confidence so you can work less and make more

Have a streamlined and easy process for pricing new clients so they will book you FAST.

this is your chance!

hello there!

I’m kelly robyn. photographer. designer. educator. creative ceo. mentor.

Hi, I'm Kelly Robyn. I help photographers make their business dreams a reality by building a solid business for game-changing results. I've created for Sephora, Target, Ulta, CVS, Neiman Marcus, and Nordstrom brands, among many other beauty, fashion, and lifestyle companies.

I created this course bundle to empower you on your creative entrepreneurship journey, to help you take action towards achieving your ambitious goals and to give you the tools and resources you need to succeed. My goal is for you to shoot off like a rocket after this course!


01

I was server/bartender barely surviving on tips, constantly worried about paying my rent + bills. 

02

I desired a life where I could do what I loved, while having the freedom to travel but I felt nowhere close to any of this. 

03

I felt like I was wilting inside at my serving job because I wasn’t expressing my creative gifts with the world. 

04

I idealized entrepreneurship, but I was afraid of it because I didn’t think I had the confidence or was too shy to run my own business 

before 2016

My life

now these days...

My current reality is much different:

I’ve been a self employed photographer since 2016, and have consistently made 6 figures since 2018.

I’ve shot for Sephora, Ulta and Target brands, as well as many other incredible fashion, beauty, and lifestyle companies. 

I love that I have the freedom to create my own schedule and work with my dream clients.

I also live in my dream apartment just 3 blocks from the beach in beautiful Santa Monica, California.

if I can do it, 
SO CAN YOU.

And I want you to know that

the course results

Kelly does an amazing job at making sure that the course is direct and to the point. There are so many small details explained that are usually gate-kept. Before this course, I was struggling and finding myself going in circles. Now, I feel ready to network with others in my niche and book photoshoots.

- Alesan - Los Angeles

"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.

I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan. 

- monique, model

NEXT →

what are you
waiting for?

$999

Frequently Asked Questions

A. Oftentimes in this business, you don’t know what you don’t know! So how can you ask the questions or google what you don’t even know to ask ahead of time? Everything I teach in the course is all from experience, so I know what works and what doesn’t from learning on my feet through years of trial and error.

Are you willing to wait years to figure out all the answers to what I teach you right now? Or do you want to hit the ground running to hit your goals faster than I did?

I started making 6 figures in my business within the first 2 years but it’s possible for you to do it even faster with this course. I went full time into my photography business in 2016, and I’ve been making 6 figures consistently since 2018. In 2019 I also manifested my dream photography studio and turned it into a source of passive income for my business, now imagine the possibilities for yourself. 

Q. Can’t I just google all the answers to what you teach?

A. This is a course for students that already understand photography, but want to learn how to build an online business so they can do photography full time. This course does NOT teach you how to use your camera, lighting, or editing programs.

Q: Does this course teach you how to do photography?

A. That is entirely up to you, your current schedule and the amount of time you wish to dedicate to the material. This is a mini course so you could finish it in just 4 hours. However, once you've enrolled you have lifetime access to the course. So it will always be available for you to reference.

Fun Fact: I actually still have courses that I signed up for 5+ years ago that I still revisit and use as a resource guide sometimes. Plus - when you enroll right now, you get LIFETIME ACCESS, plus automatic access to all future updates.

Q: How long will it take me to complete the coursework?

A. This is a completely self-paced online course - you decide when you start and when you finish. Even if you don't have time to go through all of the course content as soon as you enroll, you'll have lifetime access (as well as be 'grandfathered' into all future updates!)

Q: When does the course start + finish?

A. Due to the digital nature of the course (and our confidence that you will LOVE the program) NO refunds will be issued, under any circumstances. Please make sure that the course feels like a good fit for you before enrolling.

Q: What if I enroll, then decide it's not for me?

Get in touch.

More questions?


Email us at hello@kellyrobyn.co